Changes to Come for L.A. Fashion Weekend
Mikey Koffman, the owner of The Gallery Los Angeles, a marketing and event-production firm, has announced that she will be moving her offices from the Cooper Design Space to the Sunset Gower Studios in Los Angeles’ Hollywood neighborhood. The move to the more than 2,000-square-foot space on the movie lot is in keeping with changes Koffman has recently made to her business.
Chiefly, she has ceased to represent brands as a showroom and will now focus on producing fashion shows. In 2011, Koffman’s L.A. Fashion Weekend event will morph into a week-long event with five nights of fashion shows, she said. The events will continue to be held at Sunset Gower Studios and will be produced in partnership with local Los Angeles television station KTLA.
Koffman, who made her television debut in 2010 as part of the Showtime reality show “The Real L Word,” said she is also grooming herself to be a television fashion guru. KTLA has confirmed that she will regularly be featured in an upcoming weekly segment, “Fashion Fridays,” during its 9 a.m. broadcast. And more television opportunities are in the works, Koffman said.
The Gallery is also planning an awards show that will honor Los Angeles brands and designers, Koffman said. The event, to be called the Los Angeles Fashion Week Awards, is set for November 2011.—Erin Barajas with additional reporting by Andrew Asch
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